Diary of a Webmaster
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January 2008
February 2008
March 2008
April 2008
May 2008



Link Exchange, Browser Compatability, Traffic Sources and Amazon Associates

Browser Compatability

Febrary 1st 2008

Today I got some feed back from one of the sites with whom I had requested a link-exchange. They told me that two of my free puzzle pages did not work with their web-browser. I tried it out - and they were right. I fixed the problem, installed several more browsers and tested more comprehensively. I also completed the link exchange, replied and thanked the respondant for his help.
It struck me that the advice and help gained during the link exchange was extremely helpful. Forging relationships between websites is beneficial for many reasons other than to increase a back-link profile. I think it's easy to miss this - reading SEO papers - the focus is on 'increase your quality back-links to improve search engine rank' - but it's much more valuable than just that.

Fresh Content

February 2nd 2008

Saw a sudoku-related puzzle in a newspaper today - word sudoku, or wordoku. Not many sites seem to offer this, so I've added a free wordoku page to the site. To let people know about the service I posted some links on suitable sudoku forums. I've tried to choose forums where they have a specific 'tell us about a site you like' section - to try and avoid spamming people with information they don't want. This has been reasonably successful - Google Analytics indicates that a few hits each day of traffic comes from the forum posts.

Amazon Associates Approval

February 6th 2008

Just receieved confirmation that my Amazon Associates account has been approved. Great news! The next few days I'll build some links to specific products and search pages related to my site content. The tools that Amazon provide make this a relatively painless task.

Google Analytics Feedback

February 7th 2008

Google Analytics indicates that someone was playing the online wordoku for 30 minutes (clicking to check their solution etc) - this is great!

Feburary 10th 2008

Google Analytics shows 161 unique visitors to the site over the past month. Some of these seem to be playing the free puzzles, so feeling quite positive seeing that people have actually enjoyed using the site, and coded up a new free wordsearch online puzzle. While coding I'm getting a few ideas about how that could be extended... ...really it could do with a site of it's own.

February 19th 2008

Google adsense is now set up.

The Power of Google

Febrary 20th 2008

Analysis of site traffic from search engines over the course of the past few weeks indicates that nearly all the search engine traffic comes from Google.

I guess this is to be expected, but it never really struck me before just how powerful Google was. I realise this should be the case given their share price, but it means that sites have to be very careful not to rely too heavily on Google for traffic. I guess the only real way to minimise the risk is to forge more back-link partnerships and raise the profile of the website so that site traffic can continue even if Google drops off, or de-lists the site or something.

The Power of Referring Sites

February 28th 2008

Analysis of site traffic from referring sites: The link exchange and forum posts set up late in January are sending a steady stream of traffic:

What Revenues can you expect from Adsense and Amazon Associates?

February 29th 2008

Revenues from adsense and amazon are extremely low(!) but that's probably to be expected as the site is still very young. General click through rates are about 3%. Also, because the site is aimed at offering 'free puzzles' etc, the type of site visitors are probably not likely going to be in a 'buying' mood. Nevertheless the Adsense revenue is about double the Amazon performance at the moment - and over the course of two years it could cover website hosting costs, but certainly no more at this stage.  
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