Page Rank, Google Referral Programme
Page Rank vs Vistitors
Does PageRank translate into Numbers of Visitors?
My google toolbar is now updated with the page rank for my various sites.
Interestingly, the rank is as follows:
|Site||Page Rank||Visitors w/e 13th May||Page Views w/e 13th May|
|www.webmaster-diary.griddler.co.uk (not indexed)||-||0||0|
So the site which gets most by far the most hits has the lowest page rank. This seems a bit peculiar, especially since
a good chunk of the website traffic comes from search engines.
Given that the Amazon revenue is so low I figure it may be better to use an alternative referral source. The Google
Referral programme seems better, particularly as you get paid for referral purchases of third party services
made within 30 days of the click through (or up to 90 days or more for a Google product).
In addition you can also view potential revenue for particular purchase/signup events following the click through, and
a rating for likely click-through conversion rates. An added bonus is that if you are already implementing adsense, then
the Google Referral revenue will automatically suplement the adsense stream.
I implemented a specifically targeted referral add to the websites most heavily hit pages and will see if it performs better
than the Amazon referral programme.
Having monitored the Google banner ad referrals I can see that there is a much
lower click-through rate than I had previously acheived for targetted amazon products.
There is also no uptake on the products. This may just be my unusual experience,
or maybe the wrong ads are being targetted, but so far the Google referral ads
are wasting screen real estate and I think make the site look less trustworthy.